Open the floor to your audience
Allow the public to ask detailed questions and receive official answers.
Empower users to reach out and engage with your project and position your organisation as responsive, informed and authoritative.
Put a name and face to your project
Rather than responding with a faceless official account, post responses from official representatives, each of which can have their own profile and avatar. Show the community there's a human being there to help.
Read the pulse of the community
Gauge community sentiment and find out what information your audience really needs to know. You can moderate questions too, so you’re always in control of the conversation.